New biz on the block but this well established founder Stephanie Streat is powered by the perfect balance of grit & grace.
The Coles Notes
Project services included: confidential Liberty Workshop, brand narrative, logo design & identity package, website design and development, corporate stationary.
Read the Synthesis Legal Brand Biography
A female lawyer, specializing in construction law, who wants to start her own firm? Uuuh yes!! From our first conversation, I knew that this would be a beautifully complex project which made it even more intriguing to take on. Beautiful because of the exquisite inspiration we were about to weave in, and complex because there are so many conflicting aspects to consider. Corporate but not stuffy, luxurious but not pretentious, approachable but not soft, convincing but not bullish, feminine but not flowery, clean and presentable but not plain and easy to overlook.
Traditionally influenced typefaces for the wordmark with an added subtle flair, supported by a symbol designed to give a nod to historical law and communication methods. The colour palette is predominantly hues of blues and greys, warmed up with supporting creamy white and the occasional stand-in of a velvety purple. The visual design elements come to life with relatable photos and written narrative that conveys the Synthesis Legal experience.